DESIGN / CRAFT / RIDE
As we celebrate 15 years at Airush, I find myself spending a lot of time contemplating what it is that we love to do, and defining the essence of the brand.
In the relentless process of innovation and art, design forms the nucleus of Airush. We simply get out of bed every morning to create incredible products. There is often a misconception that products for international brands, are mass-produced by people with no passion, or by machines that spit out product after product. At Airush, nothing could be further from the truth. Our focus is to make sure that every single product has been crafted with the same passion and care as you would find in our custom workshop, with the opportunity to refine every minute detail in the assembly process. Ultimately, the fun part is riding what you crafted. The revelation of understanding how all the changes have worked together to move the product to another level. At Airush, our riders are an integral part of the team, working closely with the designers and testers. This commitment reflects their results and ensures that every product has been put through its paces on its way to you, the rider. Fifteen years ago, our first technically advanced control bars and accessories were assembled in Maui, with the same passion, care and commitment that we put into all our products today. To all of those who have contributed to creating a great brand, a world of thanks to: Svein Rasmussen, Keith Baxter, Karen Baxter, Jim Drake, Collin McCulloch, Caroline McCulloch, Ben Severne, Mike Birt, Jeff Howard, Joe Dumrongvivat, Trent Pedersen, Benoit Menetrier, Ian Grose, Dave Stubbs, Pracha Naing Win, Ananya Angkasing, Ian Fox, Peter Engelbrecht, Dave Tyburski, and every single friend, family member and kiteboarder who has been there to support us and share this journey.
Clinton Filen / The Airush Collective
Read original article: Airush News:Welcome To 2014