Kiteboarding and the Sailing World Form New Media Partnership
The KTA Asian Kiteboard tour and TV sailing channel Marine Scene Asia announced today the signing of a Media Partnership agreement for the current Asian competition season.
Marine Scene Asia is a specialist sailing channel that produces programming covering all aspects of the Asian yachting and boating scene. In particular it focuses on covering competitive sailing regatta’s which offers a new outlet and audience base for the KTA and kiteboarding. [Quote KTA – Neil Godbold]
“This is an exciting new media partnership for the KTA this season, one which will help us to bring kiteboarding and in particular kite racing more into focus as part of the competitive sailing world”.
[Quote Marine Scene Asia – Duncan Worthington]
“Our goal is to showcase the marine scene in Asia to the world, using the latest IPTV technologies. Working closely with KTA this year we will provide a platform for this new and exciting sport to reach a larger audience.”
Marine Scene Asia is a specialist sailing channel that produces a monthly programme called Go Yachting which covers a wide range of yachting and boating happenings around the region. It also specialises in competition reporting of the region’s major sailing regattas and it was at the recent Phuket King's Cup Regatta in Thailand where the KTA and Marine Scene Asia first made contact. Following on from this first appearance of kiting in one of the World’s major sailing regattas, the KTA and Marine Scene Asia are creating the first kiting channel to appear on a specialist sailing TV platform.
It is a positive development that reflects the growing interest in kiteboarding as it becomes a potential future Olympic sailing class and both Marine Scene Asia and the KTA felt that this partnership would offer an ideal opportunity for the sailing community to become more familiar with the kiting scene and its competition formats.
The new KTA channel is now live and you can take a visit by following this link –
http://www.marinescene.asia/kiteboard-tour-asia-2012-kta-tour.
The new programming kicks off with the first competition round of the season, the ‘KTA power by Aqua Boracay’ and will continue to follow the fortunes of the Tour and other competitions as they continue through the year.
For the KTA and kiting we think this is a great step and one that is hopefully just the start of many more links with sailing and the marine industry at large.
